About Stella

Sourcing partner for fitness, yoga and recovery brands worldwide.

Since 2005 we have helped distributors, brand owners and marketplace operators move from a first sample request to repeat OEM production, with a clear catalog and a workflow built for B2B buyers.

Founded 2005OEM & ODMShips to 40+ countries
Stella manufacturing workshop with rolls of yoga mats and assembled equipment
20+ years of B2B manufacturing
2005 Founded as a sourcing-first OEM Two decades
4 Core product pillars Catalog
40+ Countries served Global reach
24h First inquiry response Service SLA
Skilled hands sewing a forest-green yoga mat at a workshop sewing station
Sample sewing line — Pudong workshop
Our story

From a single workshop to a multi-category B2B catalog.

Stella started in 2005 as a small contract manufacturer for yoga and Pilates accessories. As buyers asked for adjacent categories, we expanded into strength, cardio, recovery and athletic gear, while keeping the same hands-on sampling and inspection workflow that earned the first repeat orders.

  • 20+ years of OEM and private-label experience
  • Hands-on sampling before every bulk run
  • Single point of contact from quote to shipment
Milestones

Two decades, four product pillars.

Each milestone added category depth without compromising the sourcing-first workflow buyers depend on.

2005 · Origin

Yoga & Pilates workshop opens

Started as an OEM workshop for yoga mats, blocks and straps, serving European wellness brands.

2011 · Expansion

Strength & cardio added

Tooling and assembly capability extended to dumbbells, resistance gear and cardio accessories.

2017 · Recovery

Recovery category launched

Foam rollers, massage tools and rehab supports added in response to repeat-buyer requests.

2024 · Today

Athletic & private label

Athletic apparel-adjacent gear plus full private-label packaging programs for global buyers.

What we make

Four catalog pillars, one sourcing workflow.

Every category is organized around the same OEM-friendly process: clear MOQs, sample confirmation and predictable lead times.

Yoga & Pilates

Mats, blocks, straps, bolsters and studio accessories with broad material and color options.

  • MOQ from 300 units
  • TPE / NBR / cork options
  • Logo and color customization

Strength & Cardio

Dumbbells, kettlebells, resistance kits and home-gym essentials engineered for retail durability.

  • Powder-coat finishes
  • Retail-ready packaging
  • Stocked references for repeat orders

Recovery

Foam rollers, massage balls, percussive tools and rehab supports across density and firmness levels.

  • High-density EVA / EPP
  • Custom densities on request
  • Compliance documentation

Athletic

Outdoor and training accessories that complement core fitness programs and seasonal launches.

  • Multi-category bundles
  • Seasonal capsule support
  • Mixed-category shipments
Overhead view of a Stella product team reviewing material swatches and a product spec sheet
Spec review · Phase 2 sample sign-off
How we work

A workflow buyers can hand to their team on day one.

Every account moves through the same four checkpoints. The flow is documented in the inquiry cart and shared by the same sourcing specialist from quote to dispatch — no hand-offs, no lost spec sheets.

  • Quote with MOQ, lead time and packaging options
  • Sample confirmation with material and color sign-off
  • Production milestones shared on a fixed cadence
  • Pre-shipment inspection report before goods leave
The Stella catalog reads like a buyer's wishlist: clear MOQs, real lead times, and a sourcing contact who actually picks up the phone when production timing slips.
Buyer feedback Recurring distributor partner · EU
Next step

Ready to scope your next sourcing program?

Browse the catalog to shortlist references, or send your spec directly to the sourcing desk. Either path lands on the same specialist.