Legal Document

Privacy Policy

This Privacy Policy describes how Stella B2B, Stella Product Group, and related service operators (collectively, “Stella”, “we”, “us”, or “our”) collect, use, and disclose personal information when you visit the site, use our services, submit an inquiry, create an account, or otherwise communicate with us.

Effective date
April 6, 2026
Last updated
April 6, 2026
Applies to
Stella B2B sites, account portal & inquiry workflow
Reading time
≈ 6 minutes

01

Overview

For the purposes of this Privacy Policy, “you” and “your” means you as a website visitor, customer, buyer, account holder, or another individual whose information we collect in connection with our services. Please read this Privacy Policy carefully. By using the site or submitting an inquiry, you acknowledge that you have reviewed it.

Stella operates a sourcing-first B2B platform. The personal information we collect is limited to what is necessary to respond to inquiries, coordinate samples and shipments, maintain accounts, comply with legal obligations, and improve the service.

02

Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal requirements, or internal processes. When we update this page, we will post the revised version here and update the “Last updated” date above. Material changes will be highlighted on the site or communicated to account holders where appropriate.

03

Information We Collect

The types of personal information we collect depend on how you interact with the site and our services. When we use the term “personal information”, we mean information that identifies, relates to, describes, or can reasonably be associated with you.

Information you provide directly

  • Contact details — name, company name, address, phone number, and email.
  • Inquiry information — product interests, quantities, notes, shipping needs, and quote requests.
  • Account information — login credentials and profile details used to manage your account.
  • Customer support information — content included in emails, forms, or direct communication with our team.

Information collected automatically

We may automatically collect usage information about how you interact with the site, including browser type, device information, IP address, pages viewed, referral sources, and general activity patterns. We may collect this information using cookies and similar technologies (see Section 05).

Information from third parties

We may receive information from service providers and partners who support site hosting, infrastructure, analytics, payment handling, shipping coordination, customer communication, or other business operations on our behalf.

04

How We Use Information

We use the information we collect for the following purposes:

  • Provide product information, quotations, account access, inquiry support, and order follow-up.
  • Coordinate samples, customization requests, packaging discussions, and logistics-related communication.
  • Improve the website, catalog experience, internal operations, and service quality.
  • Detect fraud, misuse, unauthorized activity, or other security issues.
  • Send operational messages and, where permitted, marketing or update communications.
  • Comply with applicable laws, respond to lawful requests, and protect our rights and users.

05

Cookies & Similar Technologies

Like many websites, we may use cookies and similar technologies to keep the site functioning, remember preferences, understand usage patterns, and improve performance. You can usually control cookies through your browser settings, but disabling certain cookies may affect site functionality.

Essential cookies are required for core functionality such as authentication and the inquiry cart. Analytics cookies help us understand which pages are useful and which flows need work. We do not sell personal information to advertisers.

06

How We Share Information

We may share personal information in the following circumstances:

  • Service providers — vendors that help us operate the site, manage infrastructure, analyze traffic, or support communication.
  • Logistics partners — forwarders and fulfillment operators where necessary to process an inquiry, quote, shipment, or related request.
  • Internal teams — within our corporate group on a need-to-know basis for legitimate business operations.
  • Legal obligations — when required to comply with law, enforce policies, or protect our rights, users, or systems.
  • Business transactions — as part of a merger, restructuring, financing, or other transaction, subject to applicable safeguards.

07

Third-Party Links

Our site may contain links to third-party websites or services. We are not responsible for the privacy or security practices of those third parties. If you follow a third-party link, you should review that party's own privacy policy and terms before providing any personal information.

08

Children's Data

Our services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can review and address the issue.

09

Security & Retention

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide services, manage business operations, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data category and are reviewed annually.

10

Your Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:

  • Access a copy of the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Delete personal information, subject to legal retention requirements.
  • Port your data to another service where technically feasible.
  • Object to or restrict certain types of processing.

To exercise a privacy-related request, please contact us. We may need to verify your identity before completing certain requests.

11

International Transfers

If you access the site from outside the country where our infrastructure or team is located, your personal information may be transferred to, stored in, or processed in other jurisdictions. Where required, we will use appropriate safeguards for such transfers, including standard contractual clauses or equivalent mechanisms.

12

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to make a request regarding your personal information, please reach us through any of the channels below.

Privacy requests

privacy@stella.local

Replies within 3 business days.

General sourcing

sales@stella.local

For product & quote questions.

Business hours

Mon–Fri · 09:00–18:00

UTC+8 · closed on public holidays.